How to ask the user to sign in or sign up (mobile app)



  • I am busy designing my first mobile app and I want to ask for some help.

    After some research I realised that you do not have to ask for Sign In / Sign Up as the first screen in your app.

    My Question is where and how should I prompt the user to Sign In / Sign Up?

    Here the flow diagram I am busy designing for my application: enter image description here

    Should I

    • have a Sign Up button at the bottom of the profile screen
    • subtle like a normal text element prompting the user if they want to sign in or sign up
    • show a pop up asking if they would like to sign up? (maybe with some benefits that they get for doing so like saving data to the cloud or persisting data between devices?)

    I am new to app design so any help would be appreciated!



  • It’s a great realisation that you do not need to ask for sign in at the first screen! Seriously, enough colleagues in UI design simply do that unquestioned, because it seems like a best-practice. It is not, and rather frustrating for users, actually, leading to bounces.

    From https://developer.apple.com/design/human-interface-guidelines/ios/user-interaction/accounts/ :

    Ask people to create an account only if your app’s core functionality requires it; otherwise, let people enjoy your app without one.

    Delay sign-in for as long as possible. People often abandon apps when they’re forced to sign in before they can do anything useful.

    If Login is optional (which most of the time it is actually), it should never stand in the way of achieving a user’s goal. Most importantly, it should not be thrown in their face in a pop-up.

    But once they finished their task, and the app’s value became obvious, they are more open to additional engagement.

    The keyword here is https://www.lukew.com/ff/entry.asp?1130 .

    Twitter's recent sign-up redesign boosted new user conversion 29% by using gradual engagement.

    […] registration is either postponed, or handled behind the scenes and the first time experience is focused on giving people an understanding of how they can use a service and why they should care to.

    So confirmation pages might be a great place to motivate users to create their account.

    Great, you created your first event!
    

    Sign Up to synchronise events with your other devices.

    Your Sign Up option in the profile is a great idea as well, as users who actually plan to do so right away probably will find it there.


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