Problem statement in design thinking



  • I am new to learning the design thinking approach and currently, I gathered insights from the empathy map and want to set a problem statement but the thing is I found out that I have 4 main problems that need to be focused on. I know that I need to prioritize to proceed but how would your procedures be? taking each problem statment (PS) alone and proceed with the design thinking stages and once done from PS1 I shall start working on PS2 or you would use a different approach?



  • If there is no overlap between the problems then the best way forward is to craft a solution for each problem one at a time. It is best to find a system that works for you in terms of finding a solution. My process is as follows:

    1. Define the problem
    2. Find why out the problem is occurring
    3. Craft a solution
    4. Test the solution
    5. Launch update

    For instance, I take one problem. In this case it is difficulty/frustration with booking an appointment. Then I set out to find out the cause of it. In this situation I run a round of usability testing and see that people have difficulty finding the "booking" button. Next, I create drafts for a few different solutions for the issue and do A/B testing to see which one works best. Finally, I run another round of usability testing to make sure the product is working. If it is, then I implement the change. Now, I can move on to the next problem.

    As you can see, since you already have a system, you know what your plan will be in terms of tackling each problem. So your next step is to pick the most serious one and start working on it.

    Hope this helps




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