In companies practicing Agile and Scrum, how do development, marketing and sales people work together?



  • Scrum suggests cross-functionl teams, does it mean that marketing specialists and sales specialist also should work in the same team as software development engineers and QA engineers?

    What are the most common organizational approaches to organize and coordinate development specialists and marketing and sales specialists in companies practicing modern methodologies like Agile, Scrum? Do they still have functional departments, like marketing department, sales department?



  • I have worked with Scrum teams that have included marketing people, legal people, editorial staff, technical authors and many more job specialities. I have also worked with a team where the Product Owner was an active member of the sales team.

    The biggest challenge with having multi-disciplined teams is there may be an inbalance in the workload on different skillsets. The marketing/sales people would often be partially committed to a Scrum team rather than fulltime team members.

    There would typically still be departments (like a marketing department), but the significance was reduced as the focus was on the Scrum or journey teams.




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