Is it good practice to design UX tailored to specific audiences or just use the general UX guidelines?



  • I work for a company where our users are generally older and less computer efficient ( based on user studies). Is it good UX practice to tailor the website experience taking that fact into account (larger fonts, more informative walkthroughs, etc). or should a UX be "good UX" universally and be focused for all audiences



  • As you mentioned you are already sure about the audience then going for a trailered UX is always a better plan. Whereas if I talk about the normal/general case, I personally prefer not going for a universal idea.



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