Benefits of blocking the cart page to only 1 special item per order? e-commerce



  • I have a client with a particular project of blocking the purchase of a "special item" to only 1 per order.

    The user cannot purchase another item in conjunction with this special item, so if the user wants another product, will need to make another purchase?

    • What are the benefits of having this?

    • This will disrupt for sure the basket-checkout flow?

    • User will get piss off?

    • How any system can insure to block users with different accounts, or cards but with the same address or even different address?

    • or is a good sale if a user purchases the item 10x on 10 different orders?

    I totally disagree with this approach of penalizing the user and the experience or the flow because of only 1 item. I don't see any retailer following that technique.

    Any ideas, suggestion or own experiences or similar? I'll appreciate all your help.



  • I don't know if this will be work

    • If user want two products (a normal and special), will have to pay to cargo, rate, two times
    • Pay two times can make the user give up the purchase
    • The user project your knowledge about other sites in our sites, change the experience about this, for me is not usual and cool.

    To solve this problem, I recommend investigate with the main users.



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