Using cross marks to indicate benefits


  • QA Engineer

    Posting this here as there's no marketing SE, but it seems marketing is topical here given that Marketing = UX.

    Say you have a product with six benefits, three of which indicate lack of negative qualities.

    In marketing material, you arrange them into two columns, one for good qualities and the other for lack of negative qualities, bulleted with green checkmarks and red crosses respectively:

    ✅ Full-size, genuine plumbus     ❌ No animal testing                 
    ✅ Only the finest dingle bop     ❌ No maintenance fees               
    ✅ Uses only organic fleeb        ❌ No complex installation           
    

    What's a good way, by changing the icons, colors, typography, or some combination, to visually indicate that both columns are benefits, while still keeping them visually distinct and without causing confusion?



  • Add some catchy column titles.

    As it is right now, it looks like it's not free from animal testing, as the "No animal testing" item is not checked. Adding column headers will allow you to group them into "good things" and "no bad things" without relying on icons or color only while also helping the user scan the info quicker and read the bits that matter most to them.

    Two columns, with check marks on both, and titles to describe the groups as good things, and lack of bad things



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