First page of a commercial service web site - explain what you offer or win the visitor's trust?



  • If you have a web site describing some type of a commercial service, where customer trust is a deal-breaker (e.g. construction work company), which perception model is more common among visitors:

    a) see what they offer first >> decide if I would trust them or not/ decide if they match my personality so that their work would fit my taste

    OR

    b) decide if I would trust them or not/ decide if they match my personality so that their work would fit my taste >> check whether they offer what I am interested in?

    The answer to this question would imply what should be on a website's first page - content focused on credibility and lifestyle fit or content focused on what services are being offered, at what price, in which locations, etc.



  • A is most common

    Typical information architecture of a commercial service site homepage:

    • Something catchy – e.g. main value prop, tagline, and/or large visual
    • Products and services highlights
    • Social proof – e.g. testimonials, recognizable client logos, etc.
    • Lead acquisition form


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