What is an In-page action? Please help me!



  • I was wondering if you could help me out.

    I am having difficulties with in- page actions. What is an in-page action? Is it a session? A sequence of page views? Not needing to load a new url? A collection of session by one user?

    What are some examples of in action? Is it goal conversion? Page view? Video starting?

    Also is it the same as Call to action?



  • It's hard to tell without some more context, but in a general sense, I would assume an in-page action to be any action the user can perform on a given page, without navigating to a new page.

    Sometimes this is clear cut, but it's less clear when dealing with interactions such as launching a modal window or similar actions on a complex SPA.

    Exactly what could constitute an in-page action would depend on the specific page and exactly what your particular criteria are. Examples might include:

    • Clicking on a button
    • Entering data into a form
    • Hovering over something without interacting
    • Playing a video, stopping a video, rewinding a video (examples here to indicate that the level of granularity is dependent on use case)

    There isn't really a canonical answer for what an in-page action is, they are often defined by your business and what it needs/wants to track in terms of actions.


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